SEO Tips
The following are some general tips for improving your website’s Search Engine Optimisation (SEO).
1. Make sure your website is designed and coded properly
Badly coded sites make it difficult for search engines to read and archive your site. It must be structured correctly and your code should be free from errors so that search engines can do their job.
2. Write plenty of original content
Search engines sort and rank pages based on content. Ideally, you need at least 300 words of original text per page. Merely copying and pasting from other sites, or loading several pages with the same content won’t help your ranking.
3. Make sure you use important keywords in your content
Use keywords in your text but remember to write for humans. At the end of the day, you are creating a website for customers, not search engines. Think about all the words that people would use to find your site, write these words down, and incorporate them into the body of your text.
4. Update your site regularly
Regularly updating your content will improve your ranking with search engines. This is an immediate advantage of having a Content Management System (CMS), allowing you to update the site’s content as often as you need.
5. Get inbound links
This is very important. Search engines such as Google assess a site’s ranking based partly on the number of high-traffic sites linked to it. Request a link exchange with business partners and other websites relating to your industry. There are some free directories that allow links and others that you’ll need to pay for. Choose carefully where you list your website though, and don’t get too many too quickly, or Google may penalise you.
6. Write articles.
Market your product or service by writing original articles and submitting them to online directories. Submitting articles can increase your search engine ranking and attract potential customers. Write about topics relating to your business. Pick out news items or latest trends and provide a viewpoint on them. This takes some time but it can be worth it. Radar Maker can assist you with writing and submitting articles.
7. Don’t cheat
If you up heaps of random keywords, have repetition of content, or try to hide links, Google can penalise you badly.